Streaming overtakes U.S. digital music sales for first time: Nielsen

Category: Music

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Canadian rapper Drake helped music streaming services explode in 2016, rising by 76 percent in the United States to overtake digital sales of music for the first time in history, Nielsen Music said on Thursday. Americans used on demand streaming platforms, such as Apple Music, Google Play, Spotify, Pandora and Amazon Music, to listen to 431 billion songs in 2016, led by hip hop and R&B artists like Drake, The Weeknd, Kanye West and Rihanna, Nielsen said in its 2016 U.S. year-end report.