‘TommyNow’: Californian cool and music festivals inspire Tommy Hilfiger

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On Wednesday February 8, the Tommy Hilfiger organized its second "TommyNow" show, which pushed the boundaries of “See Now, Buy Now" even further. The fashion house's 2017 spring collection as well as its second "TommyXGigi" collection created in collaboration with Gigi Hadid were unveiled in Venice Beach, Los Angeles, to the delight of the thousands of guests invited to the event. In the wake of Tommy Pier, which was held in Manhattan's South Street Seaport last September, Tommy Hilfiger has continued with its drive to make fashion more accessible with a festive show organized in the paradisiacal setting of Venice Beach.